Stand out & attract the right clients.
Branding is what makes you trust a company you’ve never even worked with. Think about what this means for your business. Branding must be done right. We can help.
Whatever your branding goals are, DANCLICK will help you succeed.
Brand identity design for a new business
First impressions last longer. If you are looking to work on your branding, you might need to do it the right way. As a new business, Danclick will help with your brand messaging, logo, collateral and guidelines. We educate you on all you need to know about your brand identity.
Design of additional brand stationary and assets.
Every element of your brand should work together to create the right experience. Let us work together to create additional brand assets such as business cards, letterheads, packaging, social media banners, email templates, and much more.
Rebranding an existing business
Is your company taking a new direction on the choice of branding? Or is your brand identity now old-fashioned and uninspiring? If yes, it’s time to refresh your brand. Rebranding is a big move and it has the capacity to boost your identity in the commercial world.
Brand strategy and guideline development
Your brand goes beyond logo and colours. It involves your messaging, your voice, your tone, and your culture. It also needs to be consistent. Through clearly defined brand guidelines, we will help you ensure that your brand is used the right way – every time.
OUR PROCESS
A strategic approach to branding design
This is the most important step, and sets the foundation for everything else we will be doing.
First, we work together to understand your business, your goals, your unique selling points, your target audience. We then create or improve on your brand messaging.
At this step, we begin work on the logo.
Based on what we’ve achieved in the first step, we explore multiple concepts, colours and typefaces to create options for your brand identity. We share these with you, and work together to ensure you are perfectly satisfied.
The final logo is then sent to you in multiple formats – for both print and digital use.
Once you are pleased with your logo, we begin work on all the additional stationery or collateral you need.
Examples of collateral will include business cards, letterhead, roll-up banners, flyers, invoices/receipts, envelopes, icons, social media covers, email signature, email templates, … basically everything that involves your new brand identity.
Finally, we create your brand guidelines – an important document that contains a breakdown of the brand identity, the fonts used, and the color codes.
Your brand guidelines document will also contain instructions on how to (and how not to) use your logo.